About BYLC:

Bangladesh Youth Leadership Center (BYLC)-the country's first leadership institute—builds leadership, employability, and entrepreneurship skills in youth from diverse backgrounds, nurtures their values of integrity, respect, and empathy, and connects them to jobs and business opportunities. With the aim to develop compassionate, competent, and courageous leaders, BYLC envisions that these youth will have a high impact in the public, private, and civil sectors and demonstrate proactive actions for positive socio-economic and environmental changes. By empowering young people to act on behalf of issues they deeply care about, BYLC aspires to create a prosperous, just, inclusive society and a sustainable world.

Purpose:

The prime responsibility of the Assistant Manager, Marketing and Communication, is to lead the communication, marketing and branding team, develop and execute effective marketing strategies and campaigns across Bangladesh. The role requires developing strategies to attract students from English medium, Bangla medium, and Madrassa students to the core programs of BYLC as well as developing marketing strategies for the revenue earning programs of the institute. The Assistant Manager will be responsible for supporting the marketing function in the execution of strategies of all programs on both online and offline campaigns and work on long-term marketing objectives and building the brand image of BYLC.

Major responsibilities (detailed job description will be available for short-listed candidates)

● Lead the planning, implementation, and evaluation of communication, marketing, and branding strategies for all programs and campaigns
● Supervise and guide the Executive, Marketing and Executive, Creative to ensure the quality execution of initiatives
● Collaborate with different departments to develop and execute annual and quarterly communication, marketing, and branding (CMB) plans
● Oversee digital marketing efforts, including social media, SEO, lead generation, content planning, and analytics
● Ensure brand consistency and tone across all internal and external platforms and media
● Review and approve content, design, and creative outputs prior to publication or distribution
● Lead the analysis of promotional campaigns, prepare reports, and implement improvements based on ManCom feedback
● Represent the CMB team in interdepartmental meetings and liaise with external partners, including media, educational institutions, and other stakeholders
● Guide and support the development and maintenance of stakeholder databases (e.g., universities, media, alumni)
● Support storytelling initiatives by coordinating with alumni and program teams to collect testimonials and success stories
● Any task assigned by the supervisor


Desired candidate profile:

The ideal candidate should possess strong knowledge in communication, marketing, and branding. They should be a collaborative team player, yet also capable of working independently with minimal supervision.

Education:

● Bachelor/Masters degree in marketing, business administration, media and communications, business management, public relations, or related area

Experience:

● At least 3 years of proven experience in relevant field, preferably in the development or social business sector

Employment type: Full-time

Job location: Dhaka HQ

Application procedure: Send your updated resume with a cover letter (mandatory) to career@bylc.org, mentioning the position name in the subject line.

Deadline: This position will remain open until the vacancy is filled. Only shortlisted candidates will be contacted for further assessment.

About BYLC:

Bangladesh Youth Leadership Center (BYLC)-the country's first leadership institute—builds leadership, employability, and entrepreneurship skills in youth from diverse backgrounds, nurtures their values of integrity, respect, and empathy, and connects them to jobs and business opportunities. With the aim to develop compassionate, competent, and courageous leaders, BYLC envisions that these youth will have a high impact in the public, private, and civil sectors and demonstrate proactive actions for positive socio-economic and environmental changes. By empowering young people to act on behalf of issues they deeply care about, BYLC aspires to create a prosperous, just, inclusive society and a sustainable world.

Purpose:

The Creative Executive is responsible for creating visuals, brainstorming concepts, working with team members to develop concepts, and ensuring that the final design, picture, or video aligns with BYLC’s brand guidelines.

Major responsibilities (detailed job description will be available for short-listed candidates)

● Plan and produce creative content for both print and digital platforms, including brochures, posters, banners, logos, ads, and social media visuals (static and video)
● Utilize tools like Adobe Photoshop, Illustrator, After Effects, and Premiere Pro to create graphics, motion graphics, visual effects, and video edits
● Develop visually engaging materials that align with branding goals and program messaging for diverse media channels
● Incorporate feedback from supervisors and stay updated on design trends and tools to improve outputs
● Design certificates, ID cards, visiting cards, and other materials as needed for organizational communication

Desired candidate profile:

Education:

● Bachelor’s degree in relevant field

Experience:

● Minimum 1 year of experience

Employment type: Full-time

Job location: Dhaka HQ

Application procedure: Send your updated resume with a cover letter (mandatory) to career@bylc.org, mentioning the position name in the subject line.

Deadline: This position will remain open until the vacancy is filled. Only shortlisted candidates will be contacted for further assessment.