Senior Executive, Marketing

About BYLC:

Bangladesh Youth Leadership Center (BYLC)-the country's first leadership institute—builds leadership, employability, and entrepreneurship skills in youth from diverse backgrounds, nurtures their values of integrity, respect, and empathy, and connects them to jobs and business opportunities. With the aim to develop compassionate, competent, and courageous leaders, BYLC envisions that these youth will have a high impact in the public, private, and civil sectors and demonstrate proactive actions for positive socio-economic and environmental changes. By empowering young people to act on behalf of issues they deeply care about, BYLC aspires to create a prosperous, just, inclusive society and a sustainable world.

Purpose:

To lead BBLT and BBLTJ marketing and branding efforts by driving outreach, managing partnerships, and overseeing events and activations, ensuring effective program reach and enhanced brand visibility.

Major responsibilities (detailed job description will be available for short-listed candidates):

● Execute marketing strategies as set by the team and coordinate with the team for program execution
● Plan and implement marketing initiatives for program outreach across diverse target groups
● Monitor and analyze the performance of ongoing campaigns and adjust strategies for optimization
● Ensure logistical arrangements, branding materials, and event setups align with organizational standards
● Manage partnerships with academic institutions, clubs, and external stakeholders
● Track and report on outreach efforts, providing insights for improvement
● Execute branding activities, ensuring visibility across key platforms and events
● Monitor the effectiveness of branding efforts to maintain consistency and impact
● Implement marketing strategies and coordinate with external teams to set program promotion strategies

Desired Candidate Profile:

Education:

● A Bachelor's Degree in Marketing

Years of Experience:

● 2 year of working experience in the relevant field

Professional Qualification: Marketing, Outreach and Partnership

Duration: 3 years (based on the availability of funds)

Employment type: Full-time

Job location: Dhaka HQ

Application procedure: Send your CV with a cover letter (mandatory) to career@bylc.org, mentioning the position name in the subject line.

Deadline: This position will remain open until the vacancy is filled. Only shortlisted candidates will be contacted for further assessment.